Editing, color, audio, motion design and the craft of finishing.
Operating a camera is the easy part. Understanding how light behaves and what color does to a viewer before they consciously register a single frame is what separates a recording from a production.
The Science of Color: Lighting, Kelvin and Visual Psychology Read More »
Music will take a production to the next level or destroy it outright, and the line between the two is thinner than most producers think. Plus the legal exposure nobody wants to talk about.
The same multiples of four that govern music show up in nature, in physics and in the way an audience processes a cut. Here is how to feel for that rhythm in the edit.
The Four-Beat Pulse: Editing to the Rhythm Underneath Everything Read More »
Doctors, lawyers and journalists all work to a code. Video production should be no different. The technical, creative and ethical standards that separate professional work from footage.
Professional Standards in Video Production: Post-Production Read More »
The human eye detects change up to 1,000fps. A single frame trimmed in the edit can change the meaning of a scene. On the small decisions nobody notices individually and everybody feels collectively.
Quality is not a mystery. It is a function of time, budget, scripting and craft — and the trade-offs are predictable enough to put in a formula.
Time is Relative: A Working Formula for Production Quality Read More »