Craft, technique and professional standards for video production — from the shoot through post.
Every tool in video production has gotten cheaper and better. Story is the one thing you still cannot buy off the shelf. Here is the three-act structure that holds an audience — in 30 seconds or 30 minutes.
The Magic of Storytelling: Why Structure Beats Spectacle in Video Read More »
Operating a camera is the easy part. Understanding how light behaves and what color does to a viewer before they consciously register a single frame is what separates a recording from a production.
The Science of Color: Lighting, Kelvin and Visual Psychology Read More »
Thirty seconds is not a limitation. It is a discipline. Ten production decisions that determine whether a short video earns attention or gets scrolled past.
Music will take a production to the next level or destroy it outright, and the line between the two is thinner than most producers think. Plus the legal exposure nobody wants to talk about.
Doctors, lawyers and journalists all work to a code. Video production should be no different. The technical, creative and ethical standards that separate professional work from footage.
Professional Standards in Video Production: Post-Production Read More »
The human eye detects change up to 1,000fps. A single frame trimmed in the edit can change the meaning of a scene. On the small decisions nobody notices individually and everybody feels collectively.
Fifty years of declining public trust created a vacuum. The organizations filling it are the ones willing to be plainly, unglamorously honest on camera.
Authenticity is the Key to Video That Actually Connects Read More »
You have three seconds to capture attention, ten to keep it, and ninety to tell your story. A practical order of operations for a first real production, including the shelf-life nobody plans for.
Everyone is nervous the first time. A working producer’s guide to speaking on camera, what to wear, what to do with your hands, and why the crew wants you to succeed.
Have Your 15 Minutes Arrived? How to Be Good on Camera Read More »
Viral stories are famous because they are rare. The questions to answer before investing in video — including the one most agencies will never ask you.
Everyone Seems to Have a Video. Does Yours Need to Exist? Read More »