Narrative structure, pacing, and the craft of earning and holding an audience’s attention.
Every tool in video production has gotten cheaper and better. Story is the one thing you still cannot buy off the shelf. Here is the three-act structure that holds an audience — in 30 seconds or 30 minutes.
The Magic of Storytelling: Why Structure Beats Spectacle in Video Read More »
The same multiples of four that govern music show up in nature, in physics and in the way an audience processes a cut. Here is how to feel for that rhythm in the edit.
The Four-Beat Pulse: Editing to the Rhythm Underneath Everything Read More »
Fifty years of declining public trust created a vacuum. The organizations filling it are the ones willing to be plainly, unglamorously honest on camera.
Authenticity is the Key to Video That Actually Connects Read More »